eader Nokia moves first to do so. LG's share price fell sharply this week amid market talk that Nokia may cut its prices for select cellphone models by up to 20 percent to grab some customers away from U.S. rival Motorola. The speculation fueled worries that South Korean handset makers may be forced to follow suit at the expense of profitability.
"Price competition is inevitable unless we can create a unique value to differentiate (our products) from Nokia's," LG Electronics vice chairman and CEO Nam Yong told reporters.