Japan franchises to expand presence in Taiwan: poll

According to the poll, an additional 25 stores will be opened this year by MOS Burger, which sells Japanese-style rice burgers, bun burgers, fried chicken and other delicatessens. MOS Burger currently has 233 stores in Taiwan.

Also, 10 new stores will be opened this year in Taiwan by Yoshinoya, which sells “gyuudon” or beef over a large bowl of rice, a favorite Japanese dish.

Uniqlo, the prestigious Japanese fashion chain, will open another 30 stores in Taiwan, where the franchise already has 29 stores. Uniqlo has expressed its wish to have 60 stores in Taiwan by the end of the year, and its ultimate goal is to have 100 outlets on the island.

According to Hsin-Yuan, a major reason for Japanese franchises to set up shops in Taiwan is the Taiwanese people's passion for the Japanese culture. Being a former colony of Japan, Taiwan has deep historical and emotional ties with Japan, whose products and popular culture have met with strong enthusiasm in Taiwan.

Yet another reason for Japanese firms' expansionary efforts is Taiwan's robust tourism industry, which saw 7 million arrivals last year, Hsin-Yuan said. Besides, Taiwan's proximity to China is also attractive for Japanese firms seeking to enter the other side of the Strait, it said.

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