AirAsia makes first flight in cut-throat India market
June 13, 2014, 12:04 am TWN
BANGALORE, India--Asia's biggest budget carrier AirAsia launched its debut flight in India on Thursday, fueling a cut-throat fare war in a sector already reeling from losses.
AirAsia India will fly from the high-tech hub of Bangalore to the popular coastal resort of Goa, as it seeks to become the lowest-cost budget airline in the country.
AirAsia India chief executive Mittu Chandilya said he believed the company would “break even in four months” despite the fact almost all of its local competitors are hemorrhaging losses.