Government to help market locally produced appliances

The MOEA's Industrial Development Bureau (IDB) is including domestically produced refrigerators,

water dispensers, air conditioners, electric fans and dish dryers in part of its “MIT” (made in Taiwan) logo campaign, aimed at differentiating and carving out new markets for products made at home.

The bureau is scheduled to launch the MIT logo campaign for appliances in April in a bid to increase the market share of domestically produced appliances to 41 percent by 2011 from 38 percent in 2009.

Taiwan's output of appliances has steadily declined over the past decade as many Taiwanese companies relocated their manufacturing operations to China.

According to IDB statistics, the production value of Taiwan's white goods fell to NT$35 billion (US$1.1 billion) in 2009 from NT$49.3 billion in 2001, and the sector's exports fell to NT$18 billion in 2009, from NT$23.5 billion in 2001.

Companies whose products have 50-60 percent of their components made in Taiwan will be qualified to apply for labels carrying the MIT logo, IDB officials said.

Other steps to help domestic appliance manufacturers will include providing support in branding and image building, they added.

After the Taiwan market is consolidated, the officials said, the bureau will then help domestic manufacturers expand sales of their products to the more affluent coastal areas of China.

The bureau's long-term goal is to help the “MIT” products make inroads in other global markets, starting in North America in 2015, IDB officials said.

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