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'Meet Taiwan' MICE portal gets online facelift

TAIPEI, Taiwan -- Meet Taiwan, a portal to the island's MICE (meeting, incentive travel, conference and exhibition) industry, yesterday unveiled a revamped version of its Web site, featuring greater visuals, easier navigation and more comprehensive content.

"The Web site is in its fifth year, and we want to provide something that's more innovative as well as informative," said Sin Chen, vice president of Atos Origin (Taiwan) Ltd., at a news conference yesterday announcing the site's launch. Meet Taiwan is maintained by Atos Origin.

The new site is more visual. Its home page, at, has various iconic images of Taiwan, such as Grand Hotel, Taiwan High-Speed Rail and Taipei 101, morphing into one another in a Flash presentation — "All of our animations are done with Flash," Chen said.

There are also video and 3D presentations of what makes Taiwan's MICE industry dynamic and attractive.

Navigation of the site has become friendlier. "You can access all the information you want with two clicks at the most," Chen stressed.

Then, there is the content. More information about the island's MICE industry and players has been added. Interactive maps and a calendar of all major Taiwan exhibitions are also available.

The revamp, a NT$8 million to NT$10 million effort, is funded by the Taiwan MICE Advancement Project under the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs, aiming to promote Taiwan's MICE industry.

According to Chiang Shih-huang, deputy director general of BOFT who was present at yesterday's news conference, Taiwan has a solid MICE environment.

The island is home to some of the classiest exhibitions in the world, such as COMPUTEX TAIPEI, the Taipei International Food Show, and TAITRONICS, Chiang said.

The island also has some of the greatest tourist attractions in Asia, if not in the world. From the majestic Taroko Gorge in Hualien to the pristine Sun Moon Lake in Nantou, Taiwan is in no shortage of attractions where people can have fun and relax, Chiang said.

"The MICE industry can serve as a locomotive, boosting peripheral businesses such as hotels, restaurants and transportation," he said.

To promote Meet Taiwan — which is also on Facebook — the site is having a photography contest asking people to submit any pictures with a MICE theme.

Photos can be the exterior or interior of a famous MICE facility, or a great tourist destination of Taiwan.

Those interested may go to to get an idea of what the photos should look like.

Photos should be submitted by no later than Nov. 1.

Results will be announced Nov. 7. An award ceremony will be held Nov. 18. The top prize will be NT$50,000.

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