‘MIT (Made in Taiwan)’ products attract crowds

Organized by the Industrial Development Bureau (IDB) and co-organized by the Industrial Technology Research Institute (ITRI), the Taiwan Textile Research Institute (TTRI), the Taiwan Textile Federation (TTF) and the Footwear & Recreation Technology Research Institute (FRTRI), the event is part of the government’s “Made in Taiwan is Best” series, which kicked off last month featuring agricultural products.

From practical to quirky fashions, to high-tech functional sportswear and cycling gear, to onion-shaped ceramic piggy banks, the event attracted spectators curious to see the latest Taiwan-made creations.

Over 80 booths proudly displayed Taiwan-made high quality textiles, cultural and creative items, energy-saving household electronics, dairy products, as well as sports and cycling gear.

A special area was designated to display traditional Taiwanese products that appear in the recent internationally-acclaimed local film “Cape No. 7,” including millet wine and hand-made accessories made by Taiwan indigenous peoples such as the Paiwan tribe.

Glove Research and Development Studio introduced their newest product, a mobile phone holder for cyclists that can be worn around the wrist. Part of their winter collection of cycling wear, the mobile phone holder can also hold portable music players and be strapped around the elbow, explained Donna Chen, a spokesperson for the company.

“Our gloves have been especially designed to provide the best grip and comfort thanks to our patented air mesh material and moisture management qualities,” she noted.

Researched and developed in Taiwan, the Suplest line of cycling shoes incorporate cutting-edge footwear technology with attractive designs, says Alex Chen, a representative of Fullcos Trading Ltd., an agent for the Suplest line in Taiwan. “The high end Micro PU material is light yet sturdy thanks to the integrated honeycomb design. Our shoes are very resistant yet environment friendly at the same time.”

The official footwear of the Chinese Taipei cycling team, other attributes of Suplest shoes are the alloy buckle which opens easily at the touch of a button, a stiff nylon-profile outsole and metal cleats which provide good traction on all terrains, as well as ergonomic shock-absorbing insoles, Chen added.

After NT$140 million and five years of research and development (R&D), the Ray Star fully-automatic coffee machine - the only one of its kind produced outside Europe - was designed with an exclusive patented technology for trouble-free, detergent-free washing, according to Frank Yang, a representative from the company.

The Ray Star coffee machine is very easy and 100 percent safe to operate, and has also been certified in accordance with EU and Taiwan standards, he continues.

But easy operation does not translate to poor taste, stresses Yang. “Whereas coffee made from traditional machines may differ significantly depending on temperature, cleanliness of the machine, and other factors, Ray Star guarantees that ‘every cup will taste exactly the same.’”

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