Nestle Taiwan — drive of health, nutrition, wellness

Despite Nestle’s already remarkable global presence, it shows no signs of stopping its expansion. The recent acquisitions of Gerber and Novartis Medical Nutrition (now Nestle Healthcare Nutrition) have made Nestle number two globally in the healthcare nutrition, and number one in the largest baby food market of the United States, further affirming Nestle as the world’s leading nutrition, health, and wellness company.

Particularly in Taiwan, the impact of the acquisitions can be readily felt in the senior citizens’ healthcare nutrition segment, because Taiwan is an aging society, with one of the lowest birthrates in the world and an increasing life expectancy, remarks Hofbauer.

But not only are senior citizens picking up on this health trend, so is the rest of Taiwan, says Hofbauer. In Taiwan, people have achieved a certain quality of life and living standards so they really care about what they eat and study the labels in the products, he observes. “I think in this sense Taiwan is a leader in the greater China region.”

The environment in Taiwan today is among the best in Asia, and the quality of life in the past 20 years has improved tremendously, says the Taipei resident, who describes the capital city as “a big city with all the advantages of a big city but also with the advantage of being close to nature,” located minutes away from scenic spots such as Yangminshan and Tamsui.

Still, Taiwan is a “very high pressure society” where kids are constantly at school or cram schools and most mothers work. “It’s tough being a mother! The fathers usually have it easier,” says Hofbauer with a smile.

Nestle recognizes the need to educate consumers in Taiwan and partners with the local government and other associations to build up health consciousness via events such as “healthy city” drives, as well as power-walking events and “energetic family” festivals throughout Taipei City.

In addition, Nestle Taiwan employees actively participate in health events like the Taipei 101 Climbathon, and “wellness” drives at retail partner stores offering free health services.

“We are part of Taiwan and part of Taipei so we have to be an active citizen,” Hofbauer stresses. “Our company slogan ‘Good food, Good life’ — this is actually what the company is all about.”

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