Bosch aims to double sales in Asia-Pacific region by 2020
The China Post news staff
August 5, 2014, 12:00 am TWN
The Asia-Pacific continues to be the number one growth region for Bosch, a leading global supplier of technologies and services. Over the past 10 years, the company's sales in the Asia-Pacific have more than doubled to some NT$440 billion in fiscal 2013. "By 2020, we aim to double our sales in the region once again," said Peter Tyroller, member of the board of management of the Bosch Group responsible for the Asia-Pacific region since July 2013. To support its growth and localization targets, Bosch will have invested some NT$132 billion in the region from 2010 to 2014. "Our investments in the coming years in Asia-Pacific will remain at a high level and we will further intensify our localization efforts," added Tyroller. Bosch sees localization as the key success factor for the continuous growth in the Asia-Pacific, including local manufacturing, product management, engineering and a high share of local supply.
Bosch is continuously expanding its strong footprint in the Asia-Pacific. Today, the company is present in 16 countries in the region with 120 locations and 52 manufacturing facilities.
In 2013, Bosch focused on expanding its manufacturing capacity for automotive components by creating a region-wide production and engineering hub for automotive aftermarket parts in China, where also a plant and a testing facility for driver assistance and safety products was opened. In South Korea a plant for gasoline and diesel direct injection systems expanded its capacity, and in India a new plant for innovative automotive technology was inaugurated. There, the company also invested in a new production facility for its Drive and Control Technology division which manufactures hydraulics components and systems. In the fast-growing Southeast Asia region, Bosch extended its footprint with additional offices in Thailand, Indonesia and the Philippines, and by opening a representative office in Myanmar.