Cup to add US$334,448 in sales to textile maker
July 6, 2014, 12:09 am TWN
TAIPEI--The 2014 FIFA World Cup is expected to create no less than NT$10 million (US$334,448) in sales to Taiwan-based textile maker Makalot Industrial Co., which makes jerseys using innovative fabrics, market analysts said Saturday.
They said Makalot, which specializes in producing functional sportswear that carries a relatively high price tag and commands a higher gross margin, has received orders from Italian brand FILA to make such jerseys.
Makalot is not the only Taiwanese textile maker which has been riding the waves of rising demand for innovative jerseys due to the World Cup., analysts said. Other Taiwanese firms, including Far Eastern New Century Corp. and Eclat Textile Co., have also benefited from a boost in customer demand resulting from the World Cup, they said.
Last month, a report of the French newspaper Le Figaro said the World Cup provides a stage to showcase innovations in Taiwan's textile industry, which recycles plastic bottles, made of polyethylene terephthalate (PET), and turns them into fabric for sportswear.
The innovative recycled fabric from Taiwan is good at absorbing water and light, and uses about 30 percent less electricity during the production process than other materials, according to the report.
Although international sportswear brands have been shifting their orders to China from Taiwan starting from the 1990s to take advantage of the lower labor costs in the mainland, Taiwan's textile makers have ventured into innovations to secure their market share by turning waste into gold.
The report said with several teams wearing jerseys made of Taiwan's innovative fabric in the 2014 World Cup, the country's 23 million residents have already won their World Cup.
Johnny Shih, vice chairman of Far Eastern New Century, said his company has provided PET fabric since the 2010 World Cup held in South Africa.
In the 2014 event, Shih said Far Eastern New Century produces the recycled PET fabric to make jerseys for five of the 32 teams sponsored by Nike -- Brazil, the United States, England, Portugal and Croatia.
He added that Far Eastern New Century's PET fabric, called dri-fit, is about 30 percent more elastic and able to absorb more moisture, and can be made into jerseys that are not only functional but also fashionable.