DHL to support Cirque du Soleil as an Official Logistics Partner
The China Post news staff
February 22, 2014, 12:03 am TWN
TAIPEI, Taiwan -- DHL announced yesterday that it will support Cirque du Soleil, a leading live entertainment company, as an Official Logistics Partner, according to a DHL press release.
DHL will be integrated into Cirque du Soleil's supply chain activities, with its DHL Global Trade Fairs & Events team, a subsidiary of DHL Global Forwarding, Freight, and support the event logistics of Cirque du Soleil Big Top and Arena tours worldwide.
DHL will also provide global logistics support for the corporate headquarters of Cirque du Soleil in Montreal, Canada. The partnership will see the two global leaders in their respective industries engage in joint branding and marketing activities for their worldwide customer bases, partners and employees, said the DHL.
"Cirque du Soleil and DHL are a perfect fit," said Ken Allen, CEO of DHL Express. "We have both grown from entrepreneurial beginnings into global brands through a commitment to conquering new frontiers and amazing and delighting our customer bases. As we pool our respective strengths through this partnership, both brands' proven ability to innovate and deliver excellence will contribute to even more exciting customer experiences in the future."
"Cirque du Soleil is delighted to be partnering with industry leader DHL as our official global logistics partner," said Finn Taylor, senior vice president of Touring Shows for Cirque du Soleil.
"In announcing DHL as our worldwide Official Logistics Partner, we are delighted to have this opportunity to work with another global brand that shares our commitment to excellent quality."
The main logistics requirements of Cirque du Soleil consist of the set-up and "tear down" of shows and transfers between tour venues, including the use of air, sea and land transport and customs clearance services. A single Big Top show can involve the movement of up to 80 freight containers.