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Ten Thousand Red Rice phones sold in under 10 minutes

Taipei--It took just 9 minutes and 50 seconds for China's Xiaomi Corp. to sell out of all of its 10,000 Red Rice smartphones made available online for the Taiwan market, the company said Monday.

The cheapest of Xiaomi's handsets, the Red Rice costs just NT$3,999 (US$135) in Taiwan despite its robust specs, including a 1.5 GHz quad-core processor, a 4.7-inch screen with a pixel density of 312 pixels per inch, and an 8-megapixel camera.

The dual-SIM phone, which runs on WCDMA and GSM networks, created a buzz when Xiaomi began accepting online preorders Dec. 2.

Xiaomi has been working with Taiwanese firms to get an edge in the Taiwan market. Since September, it has partnered with home delivery service provider President Transnet Corp. to deliver its phones to customers more quickly.

It is also collaborating with PChome, Taiwan's largest e-commerce platform, and convenience store chain FamilyMart to expedite bill payment services.

Far EasTone Telecommunications Co. (遠傳電信), Taiwan's third-largest mobile carrier, is the only authorized dealer for the Red Rice phone in Taiwan, though it can also be bought online.

Xiaomi has been selling its previous model, the Xiaomi 2S, in Taiwan in partnership with Far EasTone since April. Taiwan is Xiaomi's first overseas market.

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