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Xiaomi optimistic about sales in 2013, new model release

TAIPEI, Taiwan -- Xiaomi's ranking officials expressed optimism Saturday about this year's projected sales, and indicated that the company would release a new model today.

Xiaomi co-founder and CEO Lin Bin (林斌), Vice President Li Wan-Qiang (黎萬強), and Vice President for Xiaomi Global Hugo Barra showed up at a popcorn festival on Saturday. The event was attended by hundreds of Xiaomi's local fans.

Taiwan is the China-based phone maker's first explored overseas market with Xiaomi's 2S model launched in April. The company has teamed up with President Transnet Corp. (黑貓宅急便) and PChome for distribution of its phones. President Transnet has helped the company reduce its shipping times by half, Lin said.

Hugo Barra, former Google vice president for Android, participated in the product development of the Google Nexus 4, Nexus 5 and Nexus 7. He also has experience working with Samsung, Asus and LG. Barra is charged with the responsibility of distributing Xiaomi's products overseas. The company plans to enter the Singapore market early next year.

Lin said that the company plans to hire more people in the future, adding that the company has been focusing on details in areas such as after-sales maintenance, warehousing and logistics.

Xiaomi has a customer base of 20 million. The company places user participation as a priority, and has held a total of 19 activities this year. In addition, more than 500 activities are held among its customer base every year.

Lin predicted that the company would sell 18 to 19 million handsets this year, and expects sales to further increase next year. He pointed to 4G technology and overseas business as the company's main drivers of growth.

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