Basic models to account for 47% of tablet sales: firm
CNATAIPEI--Basic models will account for almost 47 percent of new tablet computer shipments worldwide by the end of this year, according to a U.S.-based technology consultancy firm.
September 22, 2013, 12:01 am TWN
That's because when choosing tablets, people who are buying the products now instead of when they were first launched generally prefer not to take risks and tend to look for value for money or the least expensive solution, instead of purchasing products based on brand reputation, Gartner said in a recent note.
“They tend not to need as many features as early adopters, and they will often settle for a simplified version of a new product, as long as it has enough features for their needs and quality isn't compromised,” Gartner said.
The proportion of consumers choosing basic tablets over premium tablets will grow, said Meike Escherich, principal research analyst at Gartner.
As tablet purchases in mature markets increased by 76 percent in 2012, and their rapid adoption by consumers shows no sign of abating, tablet vendors can no longer focus exclusively on early adopters, she added.
“Late first-time buyers of media tablets have different expectations and buying criteria from early adopters,” Escherich said, noting that tablet vendors should find new marketing approaches.
From the very beginning of the product design and development process, they must review their portfolios to ensure they have products also capable of attracting people who buy tablets at a later stage, Escherich said.