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Demand may continue to slow for LCD monitor market: research firm

TAIPEI -- Global demand for liquid crystal display (LCD) monitors will continue to weaken, due to the stagnant global economy and changes in the way consumers use information technology products, according to a Taipei-based research firm.

“2013 is a year full of difficulties and challenges,” WitsView said in a recent report in which it projected global LCD monitor shipments at 148 million units, down about 4 percent from last year, with the possibility of further downside.

LCD monitor shipments in 2012 slid 7.3 percent from a year earlier to 154.4 million units, the second consecutive year of negative growth in the display industry, the WitsView report showed.

To maintain their overall output value, brands will continue to expand the proportion of large-sized displays in their mixes and launch new-size products to increase profits, the market intelligence firm said.

The 10 biggest global monitor vendors shipped 128.7 million displays in 2012, down 8 percent from the previous year, WitsView said. It was the first annual decline for the top 10 brands since 2009.

Most of the major branded vendors saw weak shipments in the first half of 2012, with demand not picking up until the traditional peak season for electronics later in the year, the report said.

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