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Volkswagen unveils biggest showroom in Taiwan

Volkswagen recently unveiled a showroom in Xinzhuang District, New Taipei City, billed as Taiwan's biggest.

The showroom, occupying 2,000 pings of land, is part of Volkswagen's NT$1 billion effort to expand sales channel in Taiwan. Each ping is 3.3 square meters.

Huang Li-chi, chief executive of Volkswagen Taiwan, said that the undertaking began in 2010. “Our goal is to integrate the resources of all channel operators and build flagship showrooms that stress modernity and innovation,” he said.

He said in 2010, Volkswagen introduced the first such showroom in Banqiao District, New Taipei City, and has subsequently built ones in Neihu, Beitou, Songshan and Dunnan in Taipei City; Zhongli and Jingguo in Taoyuan County; Taichung City; Chiayi City; and Yongkang and Zhonghuadong in Tainan City.

These showrooms cost Volkswagen over NT$1 billion, an investment aiming to bring Volkswagen closer to Taiwan consumers, Huang said.

“This way they can gain deeper understanding of the craftsmanship with which Volkswagen automobiles are made,” he said.

The one in Xinzhuang was built by Jufu Automobile, a Volkswagen dealer. The project cost NT$200 million and took a whole year from start to finish. The showroom occupies an area of 2,000 ping, making it the island's largest, Huang said.

The multifunctional facility not only showcases vehicles but also provides repair and maintenance services, supported by two reception areas as well as offices.

Volkswagen Taiwan also plans to build more such showrooms in Kaohsiung, Taichung and Yilan this year, Huang said.

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