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Wearable tech a big hit at Vegas tech show

LAS VEGAS -- There's a sensor in a bra, in your socks, on your wrist, attached to your chest, in the ears: wearable tech is spreading all over the body.

The growing use of embedded wearable devices connected to a smartphone is spawning a massive industry geared to fitness, health and other goals, offering potential benefits to everyone from the newborn infant to the infirm elderly.

It was also one of the hottest sectors on display at this week's Consumer Electronics Show (CES) in Las Vegas, the largest annual showcase of tech-related gear.

“Our vision is that the garment is the next computer,” says Davide Vigano, chief executive of Heapsylon, maker of the Sensoria Fitness bra, T-shirt and socks, which connect to a smartphone designed for runners and others who want to monitor their health and improve workouts.

The company, which is participating in CES panels and displaying the products on the sidelines of the giant expo, says its key features are “100 percent textile sensors” woven into fabric to be more comfortable, and combine use of a transmitter on the socks with the chest monitor to more accurately track activity.

“We get a more accurate picture when the socks and bra work together,” Vigano said.

And like several new wearables coming on the market, Sensoria includes a “virtual coach” to help boost motivation and improve technique.

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