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El Salvador shares coffee expertise

As one of the biggest exhibitors of the 2009 Coffee, Tea and Wine Fair and a giant among coffee producing countries, Central America's El Salvador hosted a Business Opportunities and Coffee Industry Seminar at Taipei's World Trade Center yesterday.

The annual coffee exhibition will run through next Monday at the World Trade Center.

Featuring coffee equipments and appliances, the exhibition is expected to draw thousands of experts and coffee addicts.

Taking this opportunity, Francisco Ricardo Santana, the ambassador of El Salvador to Taiwan, especially invited officials from El Salvador Economic Affairs Department and Coffee Council to Taiwan for a seminar to promote their world-class coffee, roasted from Arabica beans, and professional expertise to islanders.

Undoubtedly, El Salvador boasts perfect climate, temperatures and soil conditions, as well as knowledge and techniques for growing coffee. It is certain that El Salvador is an acclaimed coffee producing country, and that coffee culture has been rooted in their society for years. The seminar aims to share and promote coffee to the Taiwanese public.

To further share coffee know-how with Taiwan people, Jorge Alberto Escobar Borja, the master cupper of the El Salvador Coffee Council and the runner-up of the Specialty Coffee Association of Europe World Cup Tasters Championship, presented coffee cupping in the seminar.

Coffee cupping is the technique of observing the tastes and aromas of brewed coffee. After Borja showcased the steps of cupping coffee, participants were excited to have the chance to try it themselves. A few dozen cups of coffee were placed on three tables, with each cup of coffee having a different origin, and seminar participants were invited to taste the coffee with spoons. Borja, meanwhile, shared his opinion on the tastes of the different coffee, and it seemed a wonder for participants that coffee had so many facets.

“This is perfect for women to drink when they get up in a bad mood; it has the smell of cocoa,” Borja said. “And this is a little bit sour, you can feel it at the tip of your tongue,” Borja commented on another cup of coffee.

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 El Salvador shares coffee expertise 
Courtesy of Central America Trade Office

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