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Updated Saturday, November 21, 2009 1:23 pm TWN, AP

U.S. newspaper ad revenue drops 28%

SAN FRANCISCO -- U.S. newspapers' advertising woes persisted through the summer, increasing the likelihood that publishers will finish this year with their lowest ad sales since the 1980s. Newspapers' ad revenue totaled US$6.4 billion in the third quarter, a 28 percent drop from the same time last year, according to figures released Thursday by the Newspaper Association of America.

Advertising sales are the main source of newspaper income, and that revenue has declined year-over-year for 13 straight quarters. The slump already has killed some newspapers and wiped out thousands of jobs at publications across the country.

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