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Updated Saturday, December 15, 2007 0:00 am TWN, By Philipp Gollner, Reuters Bamboo PC will be eco-friendly, look niceAll major manufacturers, such as Hewlett-Packard Co., the world’s largest PC maker, Dell Inc., the No. 2, Apple as well as Asian rivals Lenovo Group Ltd. and Acer Inc., have programs to reduce energy consumption, recycle components and reduce hazardous materials in computers. Consumers and businesses are expected to buy about 260 million PCs this year, a 12 percent jump from 2006’s level, according to market researcher IDC. Growth is being fueled by surging demand for notebook computers. With so many computers being sold, and an estimated 500 million computers hitting obsolescence in the United States alone in the past 10 years, PC accessory makers are going green, too. Laptop computer case and accessory maker Targus Inc. recently introduced its environmentally-friendly Grove laptop cases, made of recyclable plastics, nickel-free hardware and PVC-free material. Targus teamed up with the Texas-based computer maker last month to sell its cases on Dell’s Web site and will donate a portion of its Dell-sold cases to Dell’s “Plant a tree for me” program, which allows consumers to make donations to plant trees to offset the carbon impact of electricity for running their computers. Dell and Lenovo plan to eliminate PVC and brominated flame retardants, or BFRs, another potential hazard, from their new products by 2009, and Dell requires its parts suppliers to meet environmental targets such as carbon-emission reductions. Apple says it plans to eliminate the use of PVC and BFRs from all its products by the end of next year. The major computer companies including Apple and Dell also have programs to recycle discarded PCs and monitors. By 2010, Apple expects to recycle 19 million pounds of so-called e-waste per year, or about 30 percent of the product weight it sold seven years earlier. HP said it is on schedule to meet a goal of recycling 1 billion pounds of equipment and supplies by the end of this year. Asustek, while small compared with HP, Dell and other heavyweights, says its size enables it to design, manufacture, market and distribute PCs on its own, allowing it to get new ideas like the bamboo PC to market faster. “If it does get to the point where we do find a model that meets all the engineering requirements and allows green computing, we will release it,” the company’s Chronis said. “Everybody loves the Eco book. It’s a beautiful computer.” |
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