Bamboo PC will be eco-friendly, look nice

Apple Inc. and other computer makers went on to make advanced PCs in metal and plastic casings, but now Taiwan’s Asustek Computer Inc. is finding potential beauty — and sales — in an eco-friendly notebook PC encased in another natural material: bamboo.

The Asus Eco Book, as it’s dubbed, has a case made of laminated bamboo strips available in different shades.

Harvesting bamboo, an abundant, flexible, durable and fast-growing grass, is unlikely to harm the environment as processing wood from trees might, Asustek said, although glues and laminates for shaping and fortifying the material sometimes contain toxins.

The product is still in the prototype stage and engineers are checking to see if bamboo is suitable for laptops, which have to endure extreme conditions while allowing heat from microprocessors and monitors to escape.

The Eco book is a new tack for a company that caters to executives and other high-end users with its calf leather-bound notebooks and faux alligator-skin models.

“Originally we came out with a leather model style-book,” said Cher Chronis, director of marketing communication for Asus Computer International, the Taipei-based company’s U.S. unit.

“It was very popular,” she said. “After that, it was kind of natural for us to experiment with other types of materials, so we decided to go green.”

Asustek says its leather notebooks have not been criticized by animal-rights activists and that the Eco book is not meant to assuage critics.

While just about all big computer makers are taking steps to make technology more environmentally friendly, Asustek is one of the first to unveil a bamboo-encased computer.

Some niche companies geared toward eco-conscious consumers offer bamboo computer mice, keyboards and monitor frames.

“As part of a portfolio of case choices, it makes sense,” said Roger Kay, president of PC market researcher Endpoint Technologies Associates Inc.

“I don’t think the computer is going to go over to wooden casing,” Kay said. “It’s ecological to grow it, but my sense is there’s probably more show than substance to the claim of sustainable manufacturing.”

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