Nestle Taiwan — drive of health, nutrition, wellness

Fast forward to the present, and the company he went on to found, Nestle S.A., is the largest food and beverage company in the world, employing over a quarter of a million people and with operations in nearly every corner of the globe.

For Alois Hofbauer, general manager of Nestle Taiwan, the company’s success is no coincidence. “Nestle is built on a long-term vision, and does not favor short-term profit,” he explains. “As society evolves and as the needs of the consumers evolve, so does the company keep up or even lead in this development.”

“In the old days, good taste and convenience was good enough but today you want more. You want not only good taste and convenience but also products that are good for your diet,” says Hofbauer.

In fact, all Nestle products are formulated under a nutritional screening called “60/40+” the “plus” meaning “nutritional value,” so a product from Nestle has to have a superior nutritional value than its closest competitor, explains the Austrian native.

Another factor that can be attributed to Nestle’s success, according to Hofbauer, is that the company has always been very transparent and open, not only in its business practices but increasingly with its consumers as well. Today nearly all Nestle products include “nutritional compass” labels, which “talk to consumers in a language they understand” with “no nonsense, clear information” about nutritional value and benefits, tips for healthy lifestyles, and consumer services, explains Hofbauer.

Having a global perspective is another factor the general manager says has helped Nestle become the food and nutrition giant it is today. “Nestle has always seen its base of operation as the world. It was never narrowed down to Switzerland.” A pioneer in globalization, Nestle started operations in Shanghai, China over 100 years ago, he notes.

And at the end of the day it’s also the dedication of its people, he says. “What motivates us is that we believe in the company.” And because the company has always been able to keep many of its employees for several years and some even for a lifetime, it’s an advantage because “you have people who really know what they’re talking about,” adds Hofbauer, who himself has been with Nestle for 16 years.

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