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Internet domain name ‘.nyc’ draws interest

NEW YORK -- Is it time for New York City to corner a piece of the Internet? A growing grassroots movement says yes, and is trying to create an “.nyc” domain name to go alongside the .coms and .orgs of the World Wide Web.

“When Ford introduced their first car 100 years ago, no one thought to start building roads for it,” said Tom Lowenhaupt, an interactive marketing consultant who heads Connecting.nyc, a group he formed to lead the effort. “So we ended up having to tear down miles of the Bronx to build freeways to start accommodating them all. It’s the same thing now. We have the opportunity now to plan for the future and start organizing ourselves and our resources in a responsible way.”

Backers say that .nyc would allow the city’s small businesses to distinguish themselves in the crowded online marketplace and foster better community cohesion and social activism.

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