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Australian media firms launch breakup bid for Southern Cross


SYDNEY, AP
Wednesday, July 4, 2007


    

Australian media companies Macquarie Media Group and Fairfax Media Ltd. launched a A$1.26 billion (U

S$1.08 billion; euro793 million) breakup bid Tuesday for rival Southern Cross Broadcasting Ltd. Under the plan, which has the support of Southern Cross' board, Macquarie Bank Ltd.-backed Macquarie Media will take control of the group's regional television assets, while Sydney-based Fairfax will get the group's radio businesses.

The deal could be among the first major transaction since a change of Australia's media ownership laws in April, which lifted the cap on foreign investment in the sector and relaxed cross-media ownership restrictions.

Macquarie Media Group is offering A$17.41 a share for Southern Cross Broadcasting. The offer comprises A$17.05 cash, plus a special dividend of 36 cents per share.

It has struck a deal to sell Southern Cross's radio business, along with select other businesses, to Fairfax for A$480 million (US$411 million; euro302 million).

"The metro radio business offers synergies to Fairfax Media," Fairfax chief executive David Kirk said.

Fairfax, primarily a newspaper publisher, will also take control of the Southern Star television production unit.

Macquarie Media managing director Alex Harvey said the deal was a good fit for his group, which owns a suite of media assets around the world, including Taiwan Broadband Communications and an Australian regional radio network.


      








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