ned the Internet search leader’s efforts to lure even more businesses into the Web’s largest advertising network. Although the partnership wasn’t extensive as previous media leaks had indicated, the alliance nevertheless could create more opportunities for Google to connect with thousands of potential advertisers who haven’t previously tried run online marketing campaigns through the search engine’s automated system.
The arrangement calls for Salesforce.com to roll out a new version of its service so its 32,300 customers can distribute their online ads through Google.
The new recruitment tool, coupled with a recent string of potentially revenue-boosting deals, helped propel Google shares to a new high of US$519 before backtracking to finish Tuesday’s regular trading at US$518.84, a gain of US$11.77, or 2.3 percent.
Although the bellwether Dow Jones Industrial average has repeatedly established new highs this year, Google’s stock hadn’t hit a new peak since November when it first traded at US$513.
The shares are now up by more than six-fold from their August 2004 initial public offering price of US$85, leaving the Mountain View-based company with a market value of US$162 billion less than nine years after co-founders Larry Page and Sergey Brin set up shop in a Silicon Valley garage.
