Japan pedometer gives incentive to skip the taxi

The meter on Happinet Toy's “Taxi Walker” starts at 710 yen (5.07 pounds) ─ the same as the initial fare for most Tokyo taxis and which covers the first 2 km (1.2 miles).

Once the user has walked more than 2 km, the pedometer tacks on 90 yen for each additional 280 meters covered.

The Taxi Walker is recommended for a range of people, from businessmen who often take taxis to budget-conscious housewives, said Kayoko Sakaba, who is in charge of advertising at Happinet's marketing division.

“Especially after going out for drinks people often go home by taxi, so they can use it in such situations,” Sakaba said.

“It also shows the number of calories (burnt), so as you're losing weight you also feel like you're saving money,” she said.

The 4 cm by 6 cm (1.6 inches by 2.4 inches) pedometer is available in various colours, but Sakaba said the yellow version with checkerboard trim below the display screen is the most popular, because it looks like a typical cab.

The settings for initial fare and per-meter charges can be changed to correspond to fares in other regions of Japan, as well as for higher speeds and long-distance walking.

The pedometer, which sells for 2,079 yen, is available only in Japan.

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