Indonesian kids hugely exposed to cigarette ads: survey
The Jakarta PostA survey by the National Commission on Child Protection (KPAI) has found that at least one in 10 Indonesian children decided to smoke after being exposed to tobacco advertisements, which the commission said should be totally banned.
September 16, 2013, 12:03 am TWN
The KPAI questioned 10,000 students aged between 13 and 15 in 10 provinces: Bali, Bandar Lampung, Central Sulawesi, East Java, Jakarta, North Sumatra, South Kalimantan West Java, West Nusa Tenggara and West Sumatra.
The survey, conducted in April, found that 96 percent of the students said they received extensive and rapid information about smoking from advertisements.
According to the survey, 15 percent of those exposed to tobacco ads decided to light up because of the ads. Some of them said they tried smoking when attending music concerts or watching sports or even participating in educational events sponsored by tobacco companies. “Cigarette ads are everywhere,” KPAI chairman Arist Merdeka Sirait said at the launch of the survey on Thursday.
Most students said that they had seen a lot of cigarette advertisements on electronic media, outdoor billboards as well as at activities sponsored by tobacco companies, the KPAI said. According to the survey, 90 percent of respondents said they knew about cigarettes from television, 50 percent from billboards, 38 percent from pamphlets displayed on cigarette kiosks and 5 percent from radio.
The survey found that corporate social responsibility (CSR) activities by the tobacco companies had changed the students' perception of cigarettes.
“Tobacco companies have succeeded in creating a positive image with these students so that they are more interested in smoking,” said Aang Sutrisna, a researcher for health issues at the vice presidential secretariat.