'Spider-Man' musical swings into third spot in Broadway receipts
By Mark Kennedy, AP
June 29, 2011, 10:15 pm TWN
NEW YORK -- The reboot of the "Spider-Man" musical on Broadway enjoyed a strong second straight week at the box office, leaving the two lead producers cautiously optimistic about the show's strength.
"Spider-Man: Turn Off the Dark" took in US$1.7 million for the week ending Sunday, a little below its US$1.9 million potential but well above the US$1.2 million the producers have indicated they need to reach to stay viable.
"So far, so good," said Michael Cohl, who, together with Jeremiah J. Harris, is the lead producer of the US$75 million musical that was retooled in April after a fitful launch in November.
The latest numbers, released Monday by The Broadway League, show the comic book musical was the third-highest-grossing show on Broadway after "Wicked" (US$1.83 million) and "The Lion King" (US$1.74 million). It even beat the nine-time Tony Award-winning musical "The Book of Mormon," which took in US$1.2 million at a smaller theater.
"Spider-Man: Turn Off the Dark," which finally opened officially on June 14, also saw its numbers improve over its first week, in which it pulled in nearly US$1.28 million over eight shows. Both weeks have had full houses.
Reviews by professional critics were still generally poor, though they acknowledged improvement over the earlier version. Harris said the show's best selling point is making young people excited to go to the theater and having a show that the whole family can enjoy.