Facebook still reigns among American teens: researchers
June 26, 2014, 12:01 am TWN
WASHINGTON -- A report released by Forrester Research on Tuesday showed the world's biggest social network is still by far the most popular among U.S. teens despite the rise of new apps and services.
Forrester's report was based on a survey of 4,517 U.S. respondents between the ages of 12 and 17
"The results were clear: Facebook remains young users' favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined," said Forrester analyst Nate Elliott.
"And 28 percent of young users who are on Facebook say they use it 'all the time,' a higher percentage than said this about any other social network."
"Ever since Facebook CFO (chief financial officer) David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse," Elliott said in a blog post.
But he said the study indicate that Facebook's usage among young people has declined only slightly.