Afghan Web-TV pioneers seek new screen revolution
By Joris Fioriti, AFPKABUL--Trying out a new spa in Kabul, testing the latest spiky hairstyles and swapping gossip — Afghanistan's first Internet TV station tackles subjects that the mainstream channels prefer to ignore.
March 13, 2013, 12:15 am TWN
Globox.tv is the latest product of a media revolution in Afghanistan since the fall of the Taliban regime — which banned television, music and cinema — and the station's bosses hope its bold programs will attract younger viewers.
Nearly 12 years of development since the Taliban were ousted in 2001 have left many urban Afghans with a taste for globalized pop culture and a striking knowledge of celebrities from Beyonce to Justin Bieber.
The channel taps into the new generation with programs such as “What's New in Kabul?” a seven-minute slot in which presenter Aimal Qowat, 22, explores up-and-coming places in the city.
In one show, he cheerfully appeared to nearly drown in the pool of the spa — the first in Kabul — and in another he sat in a hair salon experimenting with adventurous new looks.
Spiked and heavy-lacquered locks copied from the pages of international fashion magazines is very much in fashion among “cool” Kabulis, and barbers do their best to adapt, he discovered.
“Our customers want to look European,” said the barber, who offers a range of gelled styles — as well as a treatment to tackle facial spots.