Ariel Lin, 100 coiffed fans, celebrate Pantene
By Ann Yu, The China PostTAIPEI, Taiwan -- When it comes to being an ambassador for shampoo and hair treatment, no one seems to fit the role better than Taiwanese celebrity Ariel Lin (林依晨). At the campaign event “Millions and Me Love Pantene” yesterday, Lin showed off her glossy, thick black hair to audiences as the product ambassador for Pantene.
March 3, 2013, 12:03 am TWN
As the world's No. 1 brand for hair treatment products, Pantene proudly presents its specialized hair care products, infused with three times the regular level of Pro-V vitamin protein, paying special attention to the repair and protection of hair.
A highly popular brand among women, the Pro-V-added hair products are sure to treat damaged hair with intensive care and complete protection.
The event also marks the premiere of Lin's documentary directorial debut about Pantene shampoo called “Dare to Dream.” Lin joined a team of 100 female Pantene users, who were also part of the film, in witnessing the memorable moment.
The documentary was based on some of the 100 women who auditioned for a Pantene shampoo commercial, which was narrated and directed by Lin.
Through the auditioning process, Lin remarked that she soon came to realize that each and every one of the women had precious stories.
I think it's more than just being a commercial star for these women, Lin said at the premiere. “To a lot of people, it's a leap of faith in taking up a challenge and trying out something that you normally wouldn't do,” she said.
I believe all of these women who so bravely came to the audition are a source of energy to their friends and family surrounding them, Lin added with confidence.
P&G Hair Care Marketing Director Alan Choy (蔡長纓) told the audience that Pantene aspires to bring back women's confidence and beauty, especially through damage-repair products. “Hopefully, through Pantene hair products, more women will enjoy the confidence that comes from beautiful and healthy hair,” he said.
With the widely known Pantene being a main selection for many women, P&G and Pantene decided to push the boundaries this year, crafting a larger production that included 100 Pantene fans and product ambassador Lin.
This was the first time Lin had ever been behind the camera, and according to her, may be the last. Being a director is so much work, Lin said, that she thinks it might be better if she stays an actress.
Nevertheless, Lin still couldn't contain her excitement at the premiere of her production. She said the film is like her baby, and she's more than proud of everything about it. The documentary took up to 10 months to film, with Lin spending nearly 12 hours a day shooting and directing the 100 actresses.
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