Mobile users say the best apps in life are free: survey
September 13, 2012, 12:13 am TWN
WASHINGTON--Nearly 90 percent of the apps downloaded for use on mobile devices worldwide are free, and most of the paid apps cost US$3 or less, a research firm said Tuesday.
The report by Gartner Inc. said worldwide mobile app downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion.
Among the paid applications, 90 percent were less than US$3 each, Gartner said.
The research firm said it expects this trend to continue with apps between 99 cents and US$2.99 accounting for 87.5 percent of paid downloads in 2012, and 96 percent by 2016.
Apple's App Store has been the largest source of apps, and will account for 21 billion downloads in 2012, an increase of 74 percent over 2011.
"Apple's market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores," said Brian Blau, research director at Gartner.
"The number of apps available is driven by an increasing number of stores in the market today ... These stores will see their combined share of total downloads increase, but demand for apps overall will still be dominated by Apple, Google and Microsoft."
Gartner's Sandy Shen said Amazon is another important player in the market.