Coca-Cola makes another try at marketing mid-calorie sodas
By Candice Choi, AP
May 16, 2012, 12:05 am TWN
NEW YORK -- The Coca-Cola Co. is giving mid-calorie sodas another try, this time with Sprite and Fanta.
The Atlanta-based company says it will test a “Sprite Select” and “Fanta Select” this summer that will have about half the calories of regular. The drinks will be made with a blend of sugar and other sweeteners, including Truvia and erythritol. The tests will take place in a limited number of stores in Atlanta, Detroit, Louisville and Memphis.
Scott Williamson, a spokesman for Coca-Cola, noted that there are no plans for a national rollout yet.
The new formulas will both have 70 calories per a 12-ounce (340-gram) can. A can of regular Sprite by contrast has 140 calories and a can of regular Fanta has 160 calories.
PepsiCo Inc. earlier this year also launched its Pepsi Next, which has about half the calories of regular. But Coca-Cola's new drinks are different because they use what are considered natural sweeteners, said John Sicher, publisher of Beverage Digest, which first reported on the tests.