European producers push for fine wines in China
AFP Wednesday, July 14, 2010, 10:47 am TWN
PENGLAI, China -- Wine-loving China, the world's fifth-biggest consumer, is not known for making top-quality wine but its potential is drawing elite vintners like Spain's Torres and France's Lafite.
"We are looking to make the best wine possible, but not necessarily the best wine in the world," said Gerard Colin, managing director of Lafite's wine estate in China.
Colin spoke on a hilltop on the Penglai peninsula in eastern China's Shandong province as a bulldozer flattened ochre earth into neatly terraced vineyard plots.
Nearby, peasant farmers cleared stones from a future vineyard, masons sculpted the hillside with dry-stone retaining walls and created catchments for natural springs in case of drought.
Orchards, peanut bushes and vineyards stretch across the surrounding valleys. A 560-hectare (1,384-acre) no-build zone surrounds the 25-hectare estate.
According to the International Organisation of Vine and Wine (OIV), China is not only wine-thirsty but is now the world's sixth biggest wine producer, edging out Australia.
Driving his beat-up four-wheel-drive along a perilously rutted road, Colin nods a greeting to the village shaman resting in a field and pulls up next to the site of the future four-story, gravity-led winery.
"It's not a huge project, but it's a long-term sustainable project, and truly the creation of a terroir and a cru, and we're taking the time necessary," said Colin.
For now, the location of the ideal Chinese terroir — that combination of soil, climate and human expertise that creates the legendary wines of places like Bordeaux and Burgundy — remains a mystery, and the obstacles to finding it are great.
"Chile is the El Dorado for easy winemaking," Denis Dubourdieu, professor, researcher and winemaker, told AFP in Bordeaux. "China is not that."
"The north is too cold, the south too hot, and monsoons during July and August threaten to yield unripe or rotten crops.
"These are complications," said Dubourdieu. "They are not insurmountable, but the best zones for viticulture in China are not obvious."
Quality-control problems also are an issue.
"The big five wineries occupy 90 percent of the market and drive it by quantity rather than quality," said Alberto Fernandez, the Shanghai-based managing partner of Torres China, one of the three largest distributors operating in China.
"The domestic fine wine side is less than one percent of the total wine produced."
At the moment, the best hope for quality wine in China comes from a handful of family-owned vineyards, two of which collaborate with Torres China, Grace Vineyards and Silver Heights.
But the vast majority of Chinese domestic production appears to be following the Australian model of industrialised production of brand wines.
Brand wines succeed with a combination of savvy marketing, easily deciphered labels and consistent quality.
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