End of an era: Oprah ending show after 25 years

In 2004, Winfrey unveiled her most famous giveaway, when nearly 300 members of the studio audience opened a gift box to find the keys to a new car inside. The stunt became a classic show moment as much for Winfrey's reaction — “You get a car! You get a car! You get a car! Everybody gets a car!” — as its $7 million price tag.

The show also became a launching pad for Oprah's Book Club, which then launched best-sellers. The titles ranged from “Song of Solomon” and “Paradise” by Toni Morrison to Wally Lamb's “She's Come Undone” and Elie Wiesel's “Night.”

For others, the selection backfired. “A Million Little Pieces” exploded in sales after Winfrey chose the James Frey memoir in fall 2005. Soon after, it was revealed as a fabricated tale of addiction and recovery, and Winfrey later chewed out Frey on her show.

“I call her `Queen of the New Consciousness' because she did so many things to change lives, the books that she promoted,” said hip-hop mogul Russell Simmons.

The loss of “The Oprah Winfrey Show” would be a blow to CBS Corp., which earns a percentage of hefty licensing fees from TV stations that use it -- largely ABC affiliates. CBS Chief Executive Leslie Moonves told analysts two weeks ago that the contract with the show runs through most of 2011 and “if there's a negative impact, it wouldn't hit us until '12.”

“Oprah's been a force of media and there's really no person you can look to out there who you could say, `That's the heir apparent,”' said Larry Gerbrandt, an analyst for Media Valuation Partners in Los Angeles. Gerbrandt noted many stations build their schedules around Winfrey's show.

“It's a big loss, but not as huge as it would have been 10 years ago,” he said. “However, it still commands the biggest audience and ABC station competitors are licking their chops.”

Talk of the show's end often has accompanied Winfrey's contract negotiations. Before signing her current contract in 2004, she talked about quitting after the 2005-2006 season. As far back as 1995, she called continuing “a difficult and important decision.”

Winfrey started her broadcasting career in Nashville, Tenn., and Baltimore, Md., before relocating to Chicago in 1984 to host WLS-TV's morning talk show “A.M. Chicago” — which became “The Oprah Winfrey Show” one year later. She set up Harpo the following year and her talk show went into syndication.

Powered by the show's staggering success, Winfrey built a media empire. Harpo Studios produces shows hosted by Dr. Phil McGraw and celebrity chef Rachael Ray. O, The Oprah Magazine was the nation's 7th most popular magazine in the first half of 2009.

“I came from nothing,” Winfrey wrote in the 1998 book “Journey to Beloved.” “No power. No money. Not even my thoughts were my own. I had no free will. No voice. Now, I have the freedom, power, and will to speak to millions every day — having come from nowhere.”

Earlier this year, Forbes scored Winfrey's net worth at $2.7 billion.

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