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'Beyond Beauty' surpasses NT$110 mil. in revenue

TAIPEI, Taiwan -- One month after “Beyond Beauty: Taiwan From Above” first gave cinemagoers a literal new perspective on their country, the documentary is continuing to post strong box office sales, surpassing the NT$110 million (US$3.72 million) mark over the weekend.

Already the highest grossing documentary in Taiwan, the film raked in an additional NT$9.06 million in Taipei alone between Friday and Sunday, distributor Activator Marketing Co. said Monday. That represents a 25-percent increase from the previous weekend, in which it was honored with the Golden Horse Award for Best Documentary.

The distributor said that as of Monday, the film has taken in NT$115 million since its opening Nov. 1, making it the 15th highest grossing film — whether foreign or domestic — in Taiwan's box office this year.

Activator Marketing expects “Beyond Beauty” to make it into the top 10 best-selling films this year, adding that bookings for private showings of the documentary have been lined up through January.

The film has also attracted attention from overseas, with both the Wall Street Journal and China Central Television having asked about international distribution plans during recent interviews with director Chi Po-lin.

“(The situation in) Taiwan reflects environmental problems that can happen in every country. There are no borders when it comes to the environment; it's all interconnected,” said the director, who hopes to show the film to a wider audience.

Made over the course of three years, the 93-minute documentary provides a rare bird's-eye glimpse of Taiwan's natural beauty — and environmental hazards — to convey a strong message on the importance of environmental protection.

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The Chinese name of the documentary “Beyond Beauty: Taiwan From Above” (看見台灣) is displayed on the exterior of Taipei 101 in this photo released by Activator Marketing Company yesterday. (CNA)

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