The fantastic light at Louis Vuitton
The China Post news staffTAIPEI, Taiwan -- The exhibition, “The Light Fantastic,” features trademark LED artwork by Liu Dao, a Shanghai-based collective of artists, photographers, film-makers, graphic designers, dancers, choreographers and electronics engineers. By superimposing traditional Chinese Xuan paper (or rice paper, 宣紙) over cutting edge LED technology, Liu Dao highlighted the clash of the old and the new, an eternal motif in the discourse of luxury retailing.
April 7, 2010, 10:36 am TWN
Since Marc Jacobs joined LV as its artistic director in 1997, the atmosphere of brand renovation through artistic collaboration has permeated the fashion house. The brand has crossed brainwaves with artists around the world such as Stephen Sprouse, Takashi Murakami and Richard Prince, who have worked with the house's most intimate estate, its iconic Monogram, reinventing its forms and identity.
Collaborations with other artists have also been conducted through different ways: shop window designs, store art installations, exhibitions on the top floor of Louis Vuitton's Champs-Elysees Maison and its flagship stores worldwide, as well as LV's acquisitions of new art pieces.
The house has commissioned established architects, including Jun Aoki, Kumiko Inui and Peter Marino, to design its stores worldwide. It has also worked with renowned photographers such as Annie Leibovitz, Jean Lariviere, Inez Van Lamsweerde and Vinoodh Matadin.
Through the cooperation with Liu Dao, the design house pays homage to Asia's rising status as an economic powerhouse as well as the breeding ground for artistic talents. Arts and creativity always follow where the action (and money) is. The Shanghai multidiscipline group's signature fusion of contemporary electronic/digital reality and arts also connects well with Taipei, the nerve-center of one of the world's largest LED producing nations and the global capital of wireless Internet connection.
Liu Dao is a group of more than fifteen artists with a common vision towards the new. It avoids commoditization and mainstream absorption, as well as the stagnant dogmatic proclamations in the current art scene. The group combines innovative production with the enrichment that individuals working collaboratively can bring to cultural achievement.