Artist gets his inspiration from IKEA

COLUMBUS, Ohio -- As a consumer, Jason Salavon has had the experience of putting together the sleek, affordable furniture of popular retailer Ikea. As an artist, he decided he’d rather break the Scandinavian company down.

Salavon created a collection of works inspired by the global home furnishings chain whose typically mammoth blue and gold stores offer everything from build-it-yourself sofas to plates of Swedish meatballs.

The influence isn’t always obvious. One of the centerpieces of Salavon’s exhibition at the Columbus Museum of Art is a soft-bound booklet with nothing more than blocks of colors arranged in different patterns on each of its 374 pages.

It’s the artist’s version of the Ikea store catalog, after a computer reduced each page of “Ektorp” model couches, “Svind” entertainment centers and other products to arrays of average colors. Large prints of some of the individual pages hang on the walls of the gallery.

“I’m interested in taking the known and abstracting it into some sort of new space,” said Salavon, 37.

“Currents: Jason Salavon” runs through May 4 in Columbus. The exhibit is scheduled at the Inman Gallery in Houston from May 30 through July 5. Duplicates of some of the pieces were displayed this weekend at the Art Chicago 2008 contemporary art expo.

Another central piece of the exhibit projects a living room scene onto a slim, one-story panel.

Through computer morphing, the Ikea-inspired furnishings slowly shift styles and colors over the course of two hours, though the room maintains its basic components: a sofa, chair, lamp, coffee table and rug.

Salavon, who minored in computer science and used to work on Nintendo 64 video games, said his art generally puts pop culture archetypes through computer permutations to spread them out into their root patterns.

A project commissioned for the U.S. Census Bureau’s new headquarters outside Washington will turn demographic data into billowing streams of color on a curving, 40-foot glass wall.

Salavon said he was drawn to Ikea because he’d heard that the company’s catalog, sent to consumers around the world, is printed in greater numbers each year than the Bible.

While a grand total on global Bible distribution doesn’t exist, it’s popular to say that more than 100 million copies are distributed each year, Marco Herrera, director of international ministries for the American Bible Society, said in response to an e-mail.

Ikea’s Web site shows 191 million copies of the Swedish retailer’s catalog were printed worldwide last year.

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 Artist gets his inspiration from IKEA 
As a consumer, Jason Salavon has had the experience of putting together the sleek, affordable furniture of popular retailer Ikea. As an artist, he decided he’d rather break the Scandinavian company down.

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